Brand Style Guide: Feedcare

My thought process behind the Feedcare logo involved a focus on simplicity and clarity to effectively communicate the organization’s mission of fighting hunger through care. The choice of incorporating the words “FEED,” CARE,” and “FIGHTING HUNGER” directly in the logo indicates a straightforward approach to conveying the organization’s purpose. The emphasis on these key words suggests a desire to highlight the core values and goals of the Feedcare initiative, aiming to create a strong and memorable visual identity that resonates with its audience. The intention was to create a visually striking logo that not only reflects the organization’s purpose but also resonates with individuals passionate about addressing the issue of hunger.

Logo Sketches

Feedcare Mock-ups

Feedcare Logo Motion Piece